The Story Behind Fashion Editorials.
Photo Source: (Studio Tywon)
The Story Behind the Fashion Editorial.
Every fashion project started with an idea before it became a tangible piece of clothing or printed magazines. When fashion editorials are built it starts with questions, feelings, or a world that needs change. Styling, Photographing and Designing is the medium, but storytelling is the message.
Behind each image is envisioned with practicality, intention, development, and consistency. It deeper than the stitch or the photograph, its through texture, lighting patterns, posture, meticulous design, color palette and tone.
Ask yourself these questions, can the editorial send a message to the audience? Can it appeal to the audience to buy the piece of clothing or printed magazine. Whether it’s a subtle or surreal moment, every editorial should showcase deliverance and opportunity. It’s about capturing the story, moments, mood, and the message behind the piece that speaks identity, culture, and showcase style.
Conceptualizing the Vision.
Editorials don’t appear out of thin air. Its starts with conceptualizing the vision. You often have a process called “The Creative process”, that is where you think of something that affects us culturally, psychologically, emotionally, or even politically. Maybe you go back in the past and start thinking about past fashion history including the Feminist Movement or Black Dandyism to get ideas about your new project. When you conceptualize a vision, there are times where you find ideas by reimagining the historical period of fashion or the the exploration of duality : masculinity vs femininity, chaos vs control, traditions vs rebellion. All these element take charge to initiate an ideas.
In “The Creative process” we often use moodboards to help us formulate our ideas. We build colors to equal symbolism. Models are casted not just for looks, but their energy in the process. As creative, we take the creative process to build a beautiful, but flawed story. Each detail is planned to a story that needs to be told or echoed again.
The Creative Process.
To create a successful editorial, you need to have what is called “The Creative Process. Behind every successful editorial there has been number of crazy experiments and ideas. When you sit down and understand what, why, when, where, and how the editorial will take place. The creative process consist of {number} days in {location}, facing unpredictable weather changes, backup plans, last minute styling changes. But those challenges led to the most iconic moments going down in fashion history.
“The Creative Process” is about collaboration including [ creative directors, photographers, models, stylists, makeup artists, and etc} to bring fresh and new perspectives to the scene so that we have many ideas so that the project is executed fully. Each person has a job to complete a successful editorial that contributes to the theme, style, and mood so that the final results are phenomenal.
The Impact
Doing a fashion editorial is about going after the bigger ideas, including self-expression, resilience, and even reclaiming the narratives. When you find what you are looking for, bring it to life and experiment as much as you possibly can.
Photo Source: (Studio Tywon)
